Boomers' influence will start to wane as incomes slide and households shrink.
A Trend Towards Fresh And Healthy
Fresh and healthy items will continue to gain importance, as will products that help with specific dietary needs that result from growing older
Community Ties
Stronger ties to the community produce more desire for locally produced and more environmentally friendly products
Conservative Attitudes Towards Food Prices
Boomers, however, seem much less willing to pay up for sought-after attributes
Traditional Brands And Supermarkets
Baby Boomers like their traditional brands and traditional supermarkets
Shopping Conventionally
Smaller Package Sizes
Aging will drive Boomers to smaller package sizes and magnify health/wellness and fresh trends
Income levels significantly influence Baby Boomer purchasing behavior
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